"Personally identifiable information" is information that can be matched with a person's identity, such as a user's address, personal interests, activities, spending habits, and significant relationships.

Cable & Wireless will inform users about its proposed use of personally identifiable information collected at its Web site. Cable & Wireless may collect personal information for billing purposes, provision of customer service, network management, customer analysis, subscriptions, provision of offers of related services and other exchanges of information at Web sites. Cable & Wireless will only use your personal information in a way that is fair (with reference to the purposes which are either disclosed to you or are relevant to the reason for your giving us the information).

Cable & Wireless will only collect information where it is necessary to do so and will only collect information if it is relevant to our dealings with you.

Cable & Wireless will only keep your information for as long as we are either required to by law, or as is relevant for the purposes for which it was collected.

Cable & Wireless will not disclose or share personally identifiable information collected at our Web site with any non-Cable & Wireless companies without your informed consent (except as required by law or pursuant to a governmental request), unless this is necessary to provide the services or products which you requested when providing us with your information. In the event of illegal activity Cable & Wireless reserves the right to cooperate with law enforcement to identify, contact or bring legal action against anyone who may be involved in such illegal activity.

Cable & Wireless will put in place appropriate technical and security measures to prevent unauthorized or unlawful access to or, accidental loss of or destruction or damage to your information.

We will use information received in e-mail from customers and other individuals only for purposes reasonably related to the subject matter of the communication.